Plant Impact Plc


Leading research and development in crop enhancement to create products that growers can rely on to improve the yield and quality of their crops. We help to close the gap between maximum potential yields and the average attainable yield so that we can improve food security and grower incomes worldwide.

What is crop enhancement?
Introducing Fortalis™

We're introducing Fortalis™ to soybean growers in the USA and Argentina.  This new yield improving foliar spray is our first product using the second generation of our CaT™ technology.


Make an impact

Find out what it’s like to work at Plant Impact and see our latest vacancies.

Products and crops: global map

Plant impact is developing a complete portfolio of crop enhancement products for the world’s most important agricultural crops.

Our news
27 7 2016

Our proven soybean crop enhancement products have arrived in the US and are already making an impact on selected farms. In just a few short months we have established a team of experienced US ag professionals at RTP, North Carolina and set up over 200 grower yield comparison demos of our yield improving Fortalis™ foliar spray product across US soy-growing States. The immediate task with these US demos is to achieve yield increases consistent with those that growers in Brazil have achieved with our Veritas® soybean product over several years.


The US team is headed by Mike Eade as North American Marketing and Commercial Director, previously of DuPont Pioneer.  Mike said “We’ve made a great start in carefully identifying grower cooperators to compare our new crop enhancement product for soybean, Fortalis™ vs untreated checks and fungicide alone vs fungicide plus Fortalis™.  These are a group of the US most innovative and experienced growers.  I’m looking forward to working with these growers and to seeing the result of their yield comparisons; we’ll have excellent data to prove efficacy for 2017 and beyond.”

This North America business follows several years of consistent, yield-improving success in other markets, in particular Brazil where soybean growers have seen average yield uplifts of over 5% each year.  This is also an ideal time to bring proven crop enhancement technology to the US, as growers seek more innovative and cost effective ways to improve productivity in a climate of tough soybean and wheat crop prices.

Mike added “Plant Impact has been working with Bayer CropScience for the past 4 years to launch our Veritas® soybean product in Brazil and we recently announced that we will jointly introduce Veritas® in Paraguay and Fortalis™ in Argentina this upcoming season.  These innovative products have truly improved soybean pod retention, resulting in a cut in yield gap* and positive ROI for the grower and the channel. With this track record, it’s clearly time we introduced them to our US soybean growers too.” 


Editor notes:

What’s the crop yield gap*?

We believe that crop enhancement products can help growers worldwide to harvest more produce from their land.  It can do this by moving the grower’s average yields closer to his or her potential maximum, regardless of the challenging climates and conditions that often hold them back.  We call this difference between average and potential the ‘yield gap’ and we’re helping to improve global food security by focusing our efforts on closing that gap.

About Plant Impact

Established in 2003, Plant Impact plc’s head office and primary research facility are at the Rothamsted Centre for Research and Enterprise (RoCRE) in Harpenden, UK (near London). We also have offices in Sao Paulo and Goais Brazil, and colleagues based in Argentina, France and Turkey.

Using in-house scientific research and via collaborations with our international Scientific Advisory Network as well as academic and research institutes such as Lancaster University and Rothamsted Research, we have developed reliable crop enhancement products that improve both yield and quality. Multi-year trials have proved the impact of the products and their compatibility with other plant protection inputs.  We marketsproducts in 20 countries, via regional agrochemical distributors and global strategic partners that growers trust. Leading products include Veritas® for soybean crops, available to Brazilian growers via Bayer CropScience, Banzai™ available to cocoa growers in West Africa via Arysta LifeScience and several products for horticultural crops via leading distributors across Europe and the Middle East.

For more information, contact:                                                     
 Mike Eade, Marketing and Commercial Director, North America

Mike Eade, Commercial and Marketing Director, USA +1 984 465 4188     

 Ailish Tracy, Global Communications Manager

+44 1582 465 542

01 7 2016

Plant Impact Plc

("Plant Impact" or the "Group")

New Product Introduction; Launch of Southern Cone Business Operations

Plant Impact plc (AIM: PIM), a leader in research and development in crop enhancement products that growers can rely on to improve the yield and quality of their crops is pleased to announce the introduction of Fortalis™ to Argentina and of Veritas® to Paraguay. This extends Plant Impact’s ongoing business relationship with Bayer CropScience and establishes the Group’s business operations in the Southern Cone of Latin America.

Fortalis™ and Argentina

Fortalis™ is Plant Impact’s newest product for soybean yield enhancement. Bayer CropScience Argentina will introduce Fortalis™ to the world’s third-largest soybean producing country in the 2016/17 growing season via the Bayer Argentina Ambassador Network. This new foliar spray is Plant Impact’s first formulated product to use the second generation of the Group’s CaT™ technology, which has been developed over recent years, tested successfully in Argentina, Brazil and the United States and is subject to a pending patent application.

Veritas® and Paraguay

As a further extension to the Group’s relationship with Bayer CropScience, sales of its established soybean crop enhancement product Veritas® will begin in Paraguay in the 2016/17 growing season. Veritas® has increased soybean yields consistently over the last 3 years in Brazil, with grower demonstration trials during 2015/16 also showing strong results across Paraguay.

John Brubaker, CEO of Plant Impact, commented:

"I am pleased to announce the introduction of Fortalis™, the geographic extension of Veritas® and this important expansion of our relationship with Bayer CropScience. Advances in technology are always exciting, and given recent political and economic developments in Argentina, we are proud that soybean growers in this market will be the first to use this next generation technology to improve their crop yields and overall profitability."

Hernan Bagliero, Head of Bayer CropScience division for South Cone, commented:

"We are pleased to extend our partnership with Plant Impact to the Argentina and Paraguay markets, and we are confident that Fortalis™ and Veritas® will be a success by bringing to our customers an improvement in soybean yield and farm profitability."

To support these important product introductions, Plant Impact is extending its geographic footprint by establishing operations in Latin America’s Southern Cone, with a team in Buenos Aires headed by Romina Güeli as Commercial and Marketing Director. Romina joins Plant Impact from Dow AgroSciences, where she was most recently Sales Director, Southern Cone with responsibility for Argentina, Uruguay, Paraguay, Bolivia and Chile. Her career has also featured various senior product and business marketing roles for Dow, Zeneca and Syngenta. She is a trained agronomist and a published academic, with a BA from the Pontificia Universidad Católica Argentina (Buenos Aires), and an MS from the University of Missouri, USA. Romina brings a broad mix of skills and commercial experience to her new position, as well as fluency in the English, Spanish and German languages.

Investor Open Day

Plant Impact is hosting an Investor Open Day today for current and prospective investors, analysts and press at its research facilities and head office at the Rothamsted Centre for Research and Enterprise, Harpenden, Hertfordshire, AL5 2JQ. The event will run from 10.00am to 2.15pm. No new material information will be disclosed at the Open Day.

For further information, contact:

Plant Impact
John Brubaker, Chief Executive Officer
Richard Amos, Chief Financial Officer
Ailish Tracy, Global Communications Manager
  Tel: +44(0) 1582 465 540
Peel Hunt - Nominated Advisor and Broker
Dan Webster
Adrian Trimmings
George Sellar
  Tel: +44 (0) 207 418 8900
Charles Ryland
Sophie Cowles
Jane Glover
  Tel: +44(0) 20 7466 5000
10 5 2016

Plant Impact plc (AIM: PIM), a leader in research and development in crop enhancement to create products that growers can rely on to improve the yield and quality of their crops, is pleased to announce the Board appointment of Richard Amos as Chief Financial Officer and Executive Director, with effect from 10 May 2016.

Most recently, Richard held the position of Group Finance Director at Anite plc from 2009 until its acquisition by Keysight Technologies in 2015. During Richard’s tenure, Anite grew to become an internationally successful technology group with operations in 14 countries in Europe, Asia, the Americas and the Middle East.  Until its acquisition in August 2015 Anite was listed on the main market of the London Stock Exchange.

Richard qualified as a Chartered Accountant with Ernst & Young in 1991, following which his career has featured key Group Finance Director roles at growing, innovative and successful technology companies including Agilisys, Retail Decisions plc and VEGA Group plc. He holds an MA in Management Studies and Engineering from Downing College, Cambridge University.

John Brubaker, CEO of Plant Impact, commented:

“On behalf of the Board, I am delighted to welcome Richard to Plant Impact.  He brings impressive experience and a combination of leadership skills that will move us forward in our strategic aims.  With Richard appointed as Chief Financial Officer, the Group can continue its global growth and effectively deploy capital to our important developing soybean, cocoa and wheat research projects.”


20 4 2016

Plant Impact Plc announces the creation of a new Scientific Advisory Network.  This network will bring together world-renowned academics and foremost authorities on soybean and wheat crop physiology, biostimulants, agchem, biochemistry and formulation chemistry.  Together they will act as scientific advisers to the Plant Impact R&D team as part of a collaborative network of experts with diverse industry and specialism backgrounds and a shared goal to help advance innovation in crop enhancement.


Collaborating for results

Plant Impact’s success in bringing novel and thoroughly tested crop enhancement products to growers quickly and cost effectively, has in part been enabled by thriving collaborations between Plant Impact scientists and world-leading universities, researchers and academics.  This new network replaces the previous Scientific Advisory Board with a dynamic and diverse group, linking each member to a specific Plant Impact R&D team scientist.  This approach will help take the company’s product pipeline to the next level and maintain a flow of fresh and innovative ideas to help advance crop enhancement globally.


A global academic network focussed on enhancing yields of key world crops: soybean and wheat

(see our Team page for biographies)


Professor Larry Purcell, University of Arkansas, USA

Altheimer Endowed Chair for Soybean Research, Dept of Crop, Soil and Environmental Sciences

Dr Felix Fritschi University of Missouri, USA 

Associate Professor of Crop Physiology, Division of Plant Sciences. Expert in soybean plant responses to environment and Associate Editor of Crop Science

Dr Matthew Reynolds, International Maize and Wheat Improvement Centre (CIMMYT), Mexico.

Distinguished Scientist and Head of Wheat Physiology

Professor Patrick Brown, Dept of Plant Sciences, University of California, Davis, USA. 

Chair of the Biostimulants World Congress Scientific Committee

Dr Martin Battersby, Independent Consultant, ex-Head of R&D Integrated Solutions and Head of Seed Technology at Syngenta


Dr David Evans, Independent Consultant, UK, and ex-Head of Research & Technology, Syngenta International AG

Professor Steve McGrath, Independent Consultant and Senior Principle Scientist, Rothamsted Research, UK. 

Head of Sustainable Soils and Grassland Systems Department

Professor Ian Burns, Independent Consultant in Soil Science and Crop Nutrition. 

Emeritus Professor at the Crop Centre, Warwick University and previously Head of Nutrient and Pesticide Dynamics Team at Horticulture Research International


Professor Graham Buckton, Independent Consultant, UK.  

Fellow of the Royal Pharmaceutical Society and Royal Society of Chemistry.  CEO of Pharmaterials Ltd until 2012


Dr Tim Hunter, School of Chemical & Process Engineering, Leeds University, UK.

Lecturer and joint winner of the IChemE Core Chem Eng. Award, 2012


21 3 2016

Plant Impact plc (AIM: PIM) leads R&D in crop enhancement technology to create products that growers can rely on to increase the yield and quality of their crops. Today the Group announces its results for the six months ended 31 January 2016.

Financials: six months of growth plus a strong balance sheet

  • Revenue £4.2m (2015: £2.5m)
  • Profit after tax  £0.4m (2015: £0.2m)
  • Cash balance £8.6m (2015: £0.7m)
  • Basic EPS 0.55p (2015: 0.32p)

Operational highlights

  • Innovative promotional campaign in Brazil drove expansion of Veritas®
  • Positive trial results in other major soy growing regions
  • North America operations established and experienced new Commercial and Marketing Director, USA appointed
  • First commercial shipments of Banzai made to Arysta LifeScience in West Africa
  • Increased investment in R&D and progress with pipeline soy and wheat products on track

David Jones, Chairman of Plant Impact, commented: “Our determination to drive sales in Brazil whilst broadening the products and geographies in our soy range has shown results in the first half of the year. Furthermore, our promise to open a new market with large potential that is outside of soy in the Americas and with a different strategic partner, took shape with our first shipments of our cocoa product, Banzai, to Arysta LifeScience in West Africa. We expect a busy and exciting time through the remainder of the year.”

Note: reminder of timetable for future financial reporting and Investor Open Day

As stated in the Q1 trading update, the Group intends to simplify its financial reporting by issuing announcements of half yearly and preliminary results in March and October respectively, together with two trading updates in June and December. Release dates for future financial reports are listed on the Investor section of the Group’s website

The Group will host an Open Day for current and prospective investors at its research facilities and head office at the Rothamsted Centre for Research and Enterprise, West Common, Harpenden, Hertfordshire, AL5 2JQ. The event will be held on 1 July 2016, from 10:00am to 1:00pm. Attendees are requested to pre-register by emailing the Company at

Plant Impact Plc
West Common